Consumer Appeal of Product Creativity
Meredov, Guvanch
New Product Development has been viewed among the most crucial fields of companies' competences with regards to success of their businesses. Research implies that creativity and innovation in products are among the key sources for corporate survival in the long run. Initiating and developing ideas, which are creative, to be turned into new products is regarded to as one of the main properties of an innovation strategy. Creativity encourages th...