Living By Your Wits
Morrison, Donald R
Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:Connect with your passion, strengths, and creativityFind and focus on profit sweet spots Define the "perfect-fit customer" who's willing to pay a premiumSee cash flow as a value stream, from first contact to cash in the bankFind the "compelling value difference" that allows for premium pricin...
