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Picture a Professor

Neuhaus, Jessamyn
Picture a Professor
A collection of evidence-based insights and intersectional teaching strategies to inspire transformative student learning and interrupt stereotypes about what a professor looks like. Picture a Professor is a collection of evidence-based insights and intersectional teaching strategies crafted by and for college instructors. It aims to inspire transformative student learning while challenging stereotypes about what a professor looks like. Repres...

CHF 37.90

Geeky Pedagogy

Neuhaus, Jessamyn
Geeky Pedagogy
A funny, evidence-based, pragmatic, readable guide to the process of learning and relearning how to be an effective college teacher. This is the first college teaching guide that encourages faculty to embrace their inner nerd, inviting readers to view themselves in light of contemporary discourse that celebrates increasingly diverse geek culture.

CHF 40.50

Manly Meals and Mom's Home Cooking

Neuhaus, Jessamyn
Manly Meals and Mom's Home Cooking
As historical artifacts, cookbooks offer a unique perspective on the cultures that produced them. The author offers an analysis of the tone and content of American cookbooks published between the 1790s and the 1960s, adroitly uncovering the cultural assumptions and anxieties - particularly about women and domesticity - they contain.

CHF 55.50

Manly Meals and Mom's Home Cooking

Neuhaus, Jessamyn (Plattsburgh, SUNY)
Manly Meals and Mom's Home Cooking
This detailed analysis of the gendered nature of American cookbooks surveys more cookbooks than any other work I'm aware of. The clear and consistent thesis is that these cookbooks reflect and reinforce a long-standing ideology of domesticity that situates women as the primary cooks, caretakers, and nurturers of the idealized nuclear family. With sound scholarship and a focus on prescriptive food literature, Manly Meals makes an original and u...

CHF 75.00

Housework and Housewives in American Advertising

Neuhaus, Jessamyn
Housework and Housewives in American Advertising
This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particu...

CHF 74.00

Housework and Housewives in American Advertising

Neuhaus, Jessamyn
Housework and Housewives in American Advertising
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

CHF 69.00