An Emprical Study of Value-Added-Reseller Relationship Ma...
Niu, Shuanghong![An Emprical Study of Value-Added-Reseller Relationship Management](https://support.digitalhusky.com/media/annotations/sorted/542/5426831/CHSBZCOP035426831.jpg)
The aim of this book is to contribute to the research on relationship management in companies manufacturing high-technology products with regard to their value-added-resellers (VARs). Based on a review of literature covering resource/knowledge- based view, social capital theory and transaction cost economics, an integrated model was developed. This study draws on the existing knowledge from other researchers regarding the important factors in ...