Target in Control
Nowak, Andrzej K. / Vallacher, Robin R. / Rychwalska, Agnieszka / Kacprzyk-Murawska, Marta / Ziembowicz, Karolina / Biesaga, Mikolaj / Roszczy¿ska-Kurasi¿ska, Magdalena
This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for the first time a bidirectional account of this pervasive social phenomenon, further bridging simple micro-level dyadic interaction rules with macro-level properties of the (social) system. This integrative approach allows for advanced models of influence to be developed in both the social...