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Brand NFL: Making and Selling America's Favorite Sport

Oriard, Michael
Brand NFL: Making and Selling America's Favorite Sport
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and branding of NFL football since the late 1980s ironically weake...

CHF 47.50

Brand NFL: Making and Selling America's Favorite Sport

Oriard, Michael
Brand NFL: Making and Selling America's Favorite Sport
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has the extraordinary commercializing and "branding" of NFL football since the late 1980s ironically wea...

CHF 42.90

The Art of Football

Oriard, Michael
The Art of Football
Michael Oriard played football for the University of Notre Dame and the Kansas City Chiefs and is Distinguished Professor Emeritus in American literature and culture at Oregon State University. He is the author of four volumes on the cultural history of American football, including King Football: Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly, and the Daily Press. He has written about football fo...

CHF 52.50

Bowled Over

Oriard, Michael
Bowled Over
In this compellingly argued and deeply personal book, sports historian Michael Oriard explores a wide range of trends that have changed the face of big-time college football and transformed the role of the student-athlete. The heart of the book examines a handful of decisions by the NCAA in the early seventies that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional fo...

CHF 49.90

Sporting with the Gods

Oriard, Michael
Sporting with the Gods
Sporting with the Gods examines the metaphors of 'play', 'game' and 'sport' as they are reflected in American literature and culture.

CHF 234.00

Reading Football

Oriard, Michael
Reading Football
The first contemporary book about football's formative years. Oriard, a former professional football player, examines how American football changed from a game to be played to a game to be watched.

CHF 65.00

Sporting with the Gods

Oriard, Michael
Sporting with the Gods
Sporting with the Gods examines the metaphors of 'play', 'game' and 'sport' as they are reflected in American literature and culture.

CHF 117.00

Brand NFL

Oriard, Michael
Brand NFL
Professional football today is an $8 billion sports entertainment industry and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor ne...

CHF 37.90

King Football

Oriard, Michael
King Football
This landmark work explores the vibrant world of football from the 1920s through the 1950s, a period in which the game became deeply embedded in American life. Though millions experienced the thrills of college and professional football firsthand during these years, many more encountered the game through their daily newspapers or the weekly "Saturday Evening Post, on radio broadcasts, and in the newsreels and feature films shown at their local...

CHF 71.00