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Excerpt from A Short Course in AdvertisingBenjamin Franklin was a man with great Vision. I won der, on that memorable night when he and his son were ¿ying their little silk kite out in the storm, whether he could see the thing which he was collecting in his Leyden jar as we use it today.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of...

Excerpt from A Short Course in Advertising This book reflects a study of the work of a thousand or more men, crystallized in my own experience in the advertising of some thirty different products, involving an annual expenditure of over a million. The mother of this book is necessity - the necessity I felt for some simple, comprehensive text while I served as a teacher. This strongly inclined me to attempt the preparation of such a text. Lat...