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Chirality and Life

Patel, Asha D. / Prajapati, Naresh K. / Patel, Sunil T.
Chirality and Life
Chirality describes the chemical, pharmacological, biological, Physical, mathematical science, observations, events and experiences. We see these all in our life by a lot in different manner. We can not express the chirality that "how much important on the paper" to investigate hither-to explained and undiscovered phenomena still. This books inspire to investigator and to present the new development for world.

CHF 14.90

HPTLC based Phyto-chemical Fingerprinting of Certain Indi...

Patel, Riddhi M. / Jasrai, Yogesh / Chavda, Naresh
HPTLC based Phyto-chemical Fingerprinting of Certain Indian Plants
Plants produce several secondary metabolites with varying characteristics such as alkaloids, terpenoids, flavanoids, steroids, saponins, glycosides, tannins etc. The book includes HPTLC based Phyto-chemical fingerprinting monographs of extracts of thirty seven Indian plants and four essential oils with detailed extraction methods and HPTLC sample preparation. The study serves a base work for further analysis of individual compound and searchin...

CHF 71.00

Building Brand Without Mass Media

Patel, Naresh
Building Brand Without Mass Media
A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless". (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day''s mass-media advertising is ineffective and Costly. Fragmentation ...

CHF 102.00

Asymmetric Oxidation

Patel, Sunil T. / Joshi, Kirti M. / Prajapati, Naresh K.
Asymmetric Oxidation
This book 'Asymmetric Oxidation' is an interesting portrait about the oxidation with some example in nature, human body & living organization. Oxidation is about manmade things Asymmeric oxidation chemistry in this book is the base of organic oxidation reactions.Chapter 1 describes the applicative organic oxidation reactions. What are the substrates, product(selective/Non-selective) and the oxidizing agents. We straight want to dicusss about t...

CHF 47.50

Chirality in Practical Utility

Patel, Sunil T. / Prajapati, Naresh K. / Joshi, Kirti M.
Chirality in Practical Utility
The book deals with the recognition of asymmetry in molecules of practical utility in revolutionary chemistry. The book consists of six chapters quoted with references. The first chapter includes the introductory evolution, drug discovery from so many years ago. Why the optically pure fragrances have much pleasant odour also described. The other chapters designed taking specific class of compounds. Second chapter involves so many features abou...

CHF 71.00