6 Ergebnisse.

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Keine Beschreibung.

Keine Beschreibung.

With a new preface by the authors"--Jacket.

Rev. ed. of: The experience economy: work is theatre & every business a stage. 1999.

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that...