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PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. ''Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, '' writes Mauro Porcini at the beginning of this extraordinary book. It is in part a memoir by one of the world's leading designers...

PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process.In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. And Mauro Porcini, PepsiCo's first ever chief design officer, says the key to real, world-changing innovation is to put people ...