3 Ergebnisse.

TIMELY SUBJECT: With all of the challenges facing companies today (oversaturated marketplace, advances in online merchandizing, a return to brick & mortar, inflation, climate change, new players, the fatigued consumer), it is vital that companies consider a multi-faceted approach to brand development and consumer insight.STRONG SOCIAL MEDIA FOLLOWING: Over 17k followers on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/UNIVERSITY AFFILIA...

Salient is based on a simple premise: everybody has a brand he needs to build, promote, and manage. Salient provides marketers and business professionals with a roadmap to build personal and business brands that stand out.When thinking about brands, conventional wisdom prompts us to recall the likes of Apple, Coca Cola, Levi's, Nike, Toyota, or McDonald's. Beyond these obvious examples, artists, places, and public figures are also brands, all ...

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory j...