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How do you lead a faltering company from Doom to ZOOM? "In an age where trust is both scarce and essential, 'The Pyramid Puzzle' presents a synthesis of modern management principles and ancient wisdom, equipping readers with the tools to foster trust and catalyze profound transformation."--Howard Heckes - President and Chief Executive Officer at Masonite International This captivating parable offers a novel approach with real-world applica...

How do you lead a faltering company from Doom to ZOOM? "In an age where trust is both scarce and essential, 'The Pyramid Puzzle' presents a synthesis of modern management principles and ancient wisdom, equipping readers with the tools to foster trust and catalyze profound transformation."--Howard Heckes - President and Chief Executive Officer at Masonite International This captivating parable offers a novel approach with real-world applica...

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it'...

It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full...