Maximizing Airline Revenue
Ritu Mehta
Revenue Puzzle: Understanding the Mechanics of Airline Pricing
When we dream of a plane ride, as the sights of adventure flicker on the screen of our minds, a cold stone falls on our calculator - the price. The uncertainty of the price of an airline ticket is one of the biggest nightmares of a traveler. Suddenly, we come to a mysterious puzzle - the revenue puzzle. How do airlines set these prices? How can the same trip with seemingly no chang...