12 Ergebnisse.

Look Again is the perfect book to help you refresh your point of view. Sharot and Sunstein reveal why it's easy to be lulled into complacency and how to prevent falling into this trap. They'll help you live a happier, healthier, wiser and more just life" - Katy Milkman, author of How to Change"A surprising and delightful book" - Annie Duke, author of Quit: The Power of Knowing When to Walk Away

Pulling from their expertise in neuroscience, psychology and economics, Tali Sharot and Cass Sunstein take a deep dive into adaptation, uncovering the ways in which our ability to adjust to change, while it helps us to thrive and create opportunity, can also blind us not only to dishonesty, but to other dangers and injustices, and even to our own destruction. Hot Water will be the first book for the general reader that examines the complex and...

Perché a volte riusciamo a condizionare gli altri e a volte invece veniamo ignorati? Che cosa succede nel nostro cervello quando ascoltiamo l'opinione di un'altra persona? Che cosa determina il fatto che altri modifichino ciò in cui crediamo e come ci comportiamo? Che cosa alimenta la fiducia reciproca? Ogni giorno - dalle mura di casa all'aula scolastica, dalla sala riunioni ai social media - tutti cerchiamo di influenzare chi ci circonda. Tu...

Die Hintergründe von Meinung, Macht und ManipulationEin Unternehmer überzeugt Investoren, Milliarden in ein Startup zu stecken - während es einem Arzt nicht gelingt, seinen Patienten zu einer wichtigen Impfung zu bewegen. Warum? Die Neurowissenschaftlerin Tali Sharot findet anhand eigener Forschungsergebnisse verblüffende Antworten auf diese Fragen. Sie zeigt, wie wir steinzeitliche Instinkte überwinden und andere positiv beeinflussen können -...

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our...

Lucid and engaging . . . Sharot's treatment is particularly valuable for its balance between accessibility to the reader and solid grounding in scientific research . . . An indispensable contribution from the coalface of cognitive scientific research' Science'This book is not only a primer on persuasion, it is far more valuable than that. It explains why so many of our well-meaning attempts to change people's minds can backfire so badly' RORY ...

Das Gehirn ist die Zuversicht in Person Wie erzeugt unser Gehirn Hoffnung? Wie bringt es uns dazu, positiv in die Zukunft zu blicken? Was geschieht, wenn ihm das nicht gelingt? Wie unterscheiden sich die Gehirne von Optimisten und Pessimisten? Warum ist für die einen das Glas halbvoll, für die anderen halbleer? Tali Sharots These: Optimismus ist so überlebenswichtig für uns, dass er in unserem kompliziertesten Organ, dem Gehirn, fest verankert...

From choosing what to eat for breakfast in the morning to what book to read on the way to work, from researching what holiday to go on to whether or not to pay over the odds for your dream house, we make an immeasurable number of decisions each day. And given that decision making is something that touches on every level of human interaction, understanding how this process works - on a psychological as well as neurological level - is not only f...

Da lungo tempo gli psicologi sono consapevoli del fatto che la maggior parte delle persone adotta spesso uno sguardo positivo, sebbene irrazionale, sulla vita. Questione di carattere? Oggi gli esperimenti sul cervello e i risultati delle ricerche condotte dalla neuroscienziata Tali Sharot hanno dato un contributo alla comprensione delle basi biologiche dell'ottimismo, svelando i "trucchi" che il cervello umano adotta per indurci a guardare al ...

Lucid, engaging and cutting-edge... a must-read for anyone interested in imagining the future'David Eagleman, neuroscientist and bestselling author of Sum and IncognitoPsychologists have long been aware that most people maintain an often irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot is one of the most innovative neuroscientists at work today, and in this fascinating exploration, she shows...

Psychologists have long been aware that most people maintain an irrationally positive outlook on life-but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot-one of the most innovative neuroscientists at work today-demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails, how the brains of optimists and pessimist...

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our ...