A Whole New Strategy
Shedroff, Nathan / Ahn, Tony
Traditional business strategy is in crisis, rife with mistakes, misunderstand- ings, and poor assumptions. It mixes market and operational concerns
in ways that confuses priorities, ignores customer insights, and hides opportunities. The two most popular strategy tools, the SWOT and Positioning Statement are so poorly used as to make them ineffective at best and dangerous at worst.
This book clarifies the different aspects of strategy, offer...