Artificial Intelligence in Customer Service
Sheth, Jagdish N. / Ambika, Anupama / Mogaji, Emmanuel / Jain, Varsha This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms fa...