Business Development and Economic Governance in Southeast...
Sklias, Pantelis / Polychronidou, Persefoni / Apostolopoulos, Nikolaos / Pistikou, Victoria / Karasavvoglou, Anastasios
This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern Europea...
