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The Principles of Digital Engagement

Smith, Gez
The Principles of Digital Engagement
The Principles of Digital Engagement is a comprehensive guide to engaging and consulting people through the Internet and social media. Rather than just teaching you the latest tools, websites and platforms, this book also teaches you the principles behind how to use them, principles which can then be applied to any situation you may find yourself in, leaving you future proofed as the technologies continue to develop.

CHF 39.50

Humans Are Not Resources

Smith, Gez
Humans Are Not Resources
The world of work is changing, so the way we manage people must change too. Humans Are Not Resources sets out 50 different practical ideas and experiments for you to run in your own organisation, in order to improve the way you hire, manage, grow, retain and generally get the best out of your workforce. Collectively, these ideas challenge you to rethink the world of work, in order to realise the full benefits from modern lean-agile ways of wor...

CHF 28.50

Agile Marketing

Smith, Gez
Agile Marketing
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mind...

CHF 20.90