Cross-Cultural Selling For Dummies
Soon Lee, Michael / Roberts, Ralph R. Appeal to the multicultural market and send your sales soaring
Want to reach out to customers from other cultures? This practical, easy-to-understand guide shows you how to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
* Adapt to mult...