Integrated Business Communication
Stuart, Bonnye E. / Sarow, Marilyn S. / Stuart, Laurence
This is an excellent introduction to the area of Integrated Business Communication. The text provides a solid platform for those students engaged in studying professional business communication. The text is accessible with issues and concepts anchored with effective contemporary examples and case studies, supported with well integrated theories and models. The authors have defined and explored the area of 'integrated communication' and its imp...