Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can't we just leave it to the marketing guys?
Are You Brand Dead? is a light-hearted and essential guide book for brand owners to help them unravel the mystery of branding and build a brand through a tried and proven methodology - the Creativeans BrandBuilder(TM). A brainchild of brand consultants Kimming Yap and Yulia Saksen, and writer Judy T...
CHF 32.90
