18 Ergebnisse.

A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not have the background to make. So, if your PC doesn't come equipped with a genie, here are a few of the things Jack Trout's A Genie's Wisdom will teach you: * How branding works * How to design a p...

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This audio book could upset a lot of people It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors--in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. The ...

This audio book could upset a lot of people It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors--in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. The ...

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Wen soll ein frisch gekürter Unternehmenschef, der nach einem langen, zielstrebigen Aufstieg aus so greifbaren Unternehmensbereichen wie Finanzen, Produktion oder Entwicklung die Firmenspitze erklommen hat, um Rat fragen, wenn es sich um so wenig greifbare, aber für den Unternehmenserfolg fundamentale Fragen zur Marken- und Marketingstrategie dreht? Umzingelt von Analysten, Konkurrenten und Medien, die jeden seiner Schritte unter die Lupe nehm...

A Top Management Survival Guide The era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not have the background to make. So, if your PC doesn't come equipped with a genie, here are a few of the things Jack Trout's A Genie's Wisdom will teach you: * How branding works * How to design a p...

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Jack Trout's timely follow up to his landmark work, Positioning!

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing. In Differentiate or Die, bestselling author Jack Trout takes marketers to task for taking the easy route ...

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Engaging... Trout practices what he preaches."--Publishers Weekly"Compelling."--BooklistIt's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic "Positioning" shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wastin...

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Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.* Because of its importance, Jack Trout and Steve Rivkin have updated it and added new material they wish they had written the first time around. Now it's better than ever, with eighteen new case studies, comple...