Measuring Service Quality Offered Through Organized Retai...
V. P. Sriram
This book concentrates on the research study which aims at measuring the service quality among the organized retail stores in India. In addition to that the researcher identified RSQS its major relationship with customer satisfaction and behavioral intention. The study was conducted among 900 organized retail stores customer by using Retail Service Quality Scale (RSQS) instrument with 27 Variables. Behavioral intention of the customers was mea...