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Discover how the most successful ads came into being, explained in their creators' own words. Illustrated products include Rolls Royce automobiles, Lux Soap, Coca-Cola, Campbell's Soup, and many others.

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.