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This volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, et...

Explaining Communication" presents in-depth discussions of communication theories by some of the foremost scholars working in communication today. With contributions from the original theorists and scholars known for their work in specific theoreti