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Fundamentals of Strategy provides a comprehensive overview of the techniques for strategy from the authors of the market-leading Exploring Strategy. With easy-to-follow, well-structured content, the book contains illustrations, summaries and case studies to help students get a thorough understanding of strategy across different industries.

Introduce your students to the latest concepts in strategic thinking with this industry-leading text.Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With end-of-chapter case studies included in this Text Only edition your students will gain deeper insight into the manager-way of thinking.

Introduce your students to the latest concepts in strategic thinking with this industry-leading text.Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking.

Die deutsche 12. Ausgabe des internationalen Standardwerks von Gerry Johnson, Kevan Scholes und Richard Whittington vermittelt umfassend und verständlich die Grundlagen und Notwendigkeiten strategischen Handelns für Unternehmen aus internationalem und nationalem Blickwinkel heraus.

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition, by Whittington, Angwin, Regnér, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book reflects contemporary business issues and provides insights and examples from a broad range of international organisat...

Exploring Strategy stands out as an excellent textbook on strategic management that covers all the basics yet, unlike other texts, adds on to this a coverage of strategy process and the practice of strategy. This coverage of both analytical and managerial aspects of Strategy make it a highly relevant text for both undergraduate and MBA students.'Julia Balogun, Professor of Strategic Management and Director of University of Liverpool Management...

The book is engaging, accessible and certainly one of the most "classroom ready" texts on strategy. It is a must-have for students, scholars and practitioners.'Dr. Florian Kapmeier, Professor of Strategy and International Project Management, Reutlingen University, ESB Business School. 'When teaching and learning with this book, strategy comes alive! Exploring Strategy addresses the fascinating issues of "strategy in action". As strategic chang...