Social Media Guide for Aviation Professionals: Personal B...
Williams, John F. / Williams, Paula Anderson
You've heard the hype. But does social media really work for complex, high-ticket, B2B aviation marketing? We have complicated products and services that can really benefit from being demonstrated online. And you have competitors who still think social media is for teenage girls to share eye makeup techniques and funny videos of their guinea pigs. (It is. But it HAS grown significantly beyond that!) Authors John and Paula Williams are no stran...