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The One Reason For Success - and Failure - Lies Within You Have you ever had a complete melt-down, a real failure of your world-view, where the world has gone to hell and stayed there? Sad to tell you: it's your own damned fault. What makes it worse is to find out that everything you ever needed to succeed is already programmed into you - and has been since you were born. What's In Part II: - Get introduced to the actual world, the one that th...

There are two things every writer must master. There are two things every writer must do every day. But until they've been made into a pure and relentless habit, you will continue to struggle as an author. Every - Single - Day: You must read. And you must write.

What could you accomplish if you new it was impossible to fail? Anything you do, you could do successfully - to make yourself rich, improve your health, have better relationships - all these thing would be possible. That is exactly what Dorothea Brand uncovered. This classic self-help bestseller, out of print for years, was recently uncovered and edited for easy reading and use. This author coined the phrase, "Live as if it were impossible to ...

SIMPLE questions often help us to understand problems better, and I think it indispensable, at the beginning of this work, to ask a question which appears simple in the extreme: "What is grazing?" The answer is generally as follows: "Causing grass to be eaten by an animal." That is correct! But here is another answer which, to my mind, is more realistic: "Causing the grass and the animal to meet." Since this book is almost exclusively concerne...

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many ...

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as...

ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Op...

To begin with, I was caught by surprise. I was doing my usual, which was working at the daily grind of my slow, but steady home business (of publishing books) when I got this email about a new release coming out. But it said nothing more than "Dillard was releasing something new, and did I want to be part of it?" I knew of Mike Dillard from his days in Magnetic Sponsoring. This is where he "almost single-handedly revolutionized the Network Mar...

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brin...

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing ...

Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and ...

Here's the secret in 3 steps: 1. Suspend disbelief as you read the following: 2. "We Become What We Think About." - Earl Nightingale 3. Then, decide that it's true. Now, the rest of your life, you'll be testing this for yourself. You may be asking questions like these: - Can you actually change what you think about? - Do positive thoughts create a positive personal environment? - By being critical of anything or anyone around you actually impr...

Having sold somewhere over 37 million copies, Napoleon Hill was constantly working to improve his bestseller. Until recently, it still contained a flaw which kept many people from fully realizing the book's promise. James Breckenridge Jones taught Hill's work and developed the missing formula which could help anyone become a millionaire - and built a national business in just four years that put tens of thousands on the road to personal prospe...

DON'T READ this book and expect your life to be the same. This one book contains the secret behind "Think and Grow Rich", and other bestsellers' successes. It can tell you why you are or aren't successful. It can tell you why you are rich or poor. It can give you the reason why something you really want to change - isn't and won't. But you have to read it, first. As recommended by Earl Nightingale, this book has been long out of print and is n...

If You Can Count to Four, Here's How to Get Everything You Want Out of Life! Yes, anyone who will, in the spirit of humility and sincere desire, study and learn how to use the ideas contained in this book, can enjoy a full measure of happiness, health and prosperity according to his individuality. There is an infinite abundance in this universe. Not only is there an infinite abundance of happiness, faith, love, courage, joy, humility, wisdom, ...

Find independence and financial freedom from one of the simplest home businesses you can start from scratch - or less... Learn Tips and Tricks to make self-publishing pay well. I fell into this by accident. There I was writing away, only to find that I made more money publishing other people's stuff than I did with my own. This journey led me into working out the details and shortcuts which made it all simple. Meanwhile, I started making enoug...

SIMPLE questions often help us to understand problems better, and I think it indispensable, at the beginning of this work, to ask a question which appears simple in the extreme: "What is grazing?" The answer is generally as follows: "Causing grass to be eaten by an animal." That is correct! But here is another answer which, to my mind, is more realistic: "Causing the grass and the animal to meet." Since this book is almost exclusively concerne...

Hidden in the book you're writing right now is a way to get more royalties. There's a growing group of readers which Amazon has been catering to with their Kindle Short Reads. They are called CBR's - coffee break readers. They're not just people who have never read longer books before... They're anyone who has limited time to read for whatever reason. Their commute, their lunch break, while waiting at airports... These people aren't stuck into...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Cer...

All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others s...