The Robert Collier Copywriting Course
Worstell, Robert C. / Collier, Robert
WHAT is there about some letters that makes them so much more effective than others?
A letter may have perfect diction, a finished style, it may bristle with attention-getters and interest-arousers, it may follow every known rule, yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...
People will give, when you have stirred their emotions. People will i...