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New Governance and Management in Touristic Destinations

Valeri, Marco
New Governance and Management in Touristic Destinations
As competition is increasingly taking place on a global scale, tourist destinations must act more like businesses than they have in the past. Development in the tourism sector has often been beset by ambiguities and contradictions and has been the subject of debate across a range of disciplines in terms of its sustainability and level of social commitment. New Governance and Management in Touristic Destinations analyzes the most proper governa...

CHF 335.00

Impact of Digital Transformation on the Development of Ne...

Proença, João F. / Rodrigues, Maria Antónia
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and...

CHF 222.00

Developing Successful Global Strategies for Marketing Lux...

Casalegno, Cecilia / Gallo, Rosalia / Mosca, Fabrizio
Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury compani...

CHF 302.00