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Business Research Methods

Babin, Barry / Quinlan, Christina / Zikmund, William / Carr, Jon / Griffin, Mitch
Business Research Methods
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with...

CHF 95.00