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What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leader...

How did the human mind emerge from the collection of neurons that makes up the brain? How did the brain acquire self-awareness, functional autonomy, language, and the ability to think, to understand itself and the world? In this volume in the Essential Knowledge series, Zoltan Torey offers an accessible and concise description of the evolutionary breakthrough that created the human mind. Drawing on insights from evolutionary biology, neuroscie...

We humans live by stories, says David Korten, and the stories that now govern our society set us on a path to certain self-destruction. In this profound new book, Korten shares the results of his search for a story that reflects the fullness of human knowledge and understanding and provides a guide to action adequate to the needs of our time. Korten calls our current story Sacred Money and Markets. Money, it tells us, is the measure of all wo...

An essential guide to Shakespeare, from the international bestselling authors of Homework for Grown-Ups The Bard was so incredibly prolific that even most Shakespeare scholars would welcome the occasional refresher course, and most of the rest of us haven't even got a clue as to what a petard actually is. Fear not, the bestselling authors of Homework for Grown-Ups are here to help. For parents keen to help with their children's homework, cas...

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get S...

What do you want to be when you grow up? That question nags at us long after childhood. Why is it so hard to figure out? Because finding your true calling takes courage. It means conquering fears, shedding misguided ideas, and mustering the strength to let go of a safe job and stage your next act. Career Courage serves as a personal coach through the soul-searching and planning process ahead, whether you're a college grad contemplating choice...

An accessible guide from an expert on Mindfulness on how to get the most out of meditation--and make the practice a permanent part of your daily life. Meditation is supposed to be a practice that's relaxing and beneficial...so why is it so hard to commit to? While many people have taken workshops in meditation, a significant number don't maintain their practice for long after the class is finished. Mindfulness can help us relax and is great ...

In this audiobook, you'll find countless examples, lessons, and insights into what it means to feel like you've failed and come out stronger on the other side. You'll learn insights from physicians, a golf professional turned college professor, entrepreneurs, a sales executive-and many more. As the world judges them, they are successful. They've achieved notoriety and prosperity in their chosen fields. However, you might be surprised to learn...

The word "sustainability" has been connected to everything from a certain kind of economic development to corporate promises about improved supply sourcing. But despite the apparent ubiquity of the term, the concept of sustainability has come to mean a number of specific things. In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary ...

The MIT Press Essential Knowledge series Our beliefs constitute a large part of our knowledge of the world. We have beliefs about objects, about culture, about the past, and about the future. We have beliefs about other people, and we believe that they have beliefs as well. We use beliefs to predict, to explain, to create, to console, to entertain. Some of our beliefs we call theories, and we are extraordinarily creative at constructing them. ...

In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style, " "NASA Johnson Style, " "Egyptian Style, " and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digit...

This elegant, concise guide by the founder of the University of Philosophical Research distills a lifetime of spiritual seeking into one beautiful, unforgettable blueprint for inner growth. "When you grow exhausted with all of today's spiritual programs, axioms, seminars, and techniques, when you feel fatigued from searching and cannot find a way forward, when it seems that years of seeking have netted so little - throw yourself upon the ess...

With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance -- the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy protecting techniques and projects, they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading...

Employing intuitive ideas from mathematics, this quirky "meta-memoir" raises questions about our lives that most of us don't think to ask, but arguably should: What part of memory is reliable fact, what part creative embellishment? Which favorite presuppositions are unfounded, which statistically biased? By conjoining two opposing mindsets--the suspension of disbelief required in storytelling and the skepticism inherent in the scientific metho...

In this landmark 1984 work on free will, Daniel Dennett makes a case for compatibilism. His aim, as he writes in the preface to this new edition, was a cleanup job, "saving everything that mattered about the everyday concept of free will, while jettisoning the impediments." In Elbow Room, Dennett argues that the varieties of free will worth wanting -- those that underwrite moral and artistic responsibility -- are not threatened by advances in ...

Thinkers have been fascinated by paradox since long before Aristotle grappled with Zeno's. In this volume in The MIT Press Essential Knowledge series, Margaret Cuonzo explores paradoxes and the strategies used to solve them. She finds that paradoxes are more than mere puzzles but can prompt new ways of thinking. A paradox can be defined as a set of mutually inconsistent claims, each of which seems true. Paradoxes emerge not just in salons and ...

With Obfuscation, Finn Brunton and Helen Nissenbaum mean to start a revolution. They are calling us not to the barricades but to our computers, offering us ways to fight today's pervasive digital surveillance -- the collection of our data by governments, corporations, advertisers, and hackers. To the toolkit of privacy protecting techniques and projects, they propose adding obfuscation: the deliberate use of ambiguous, confusing, or misleading...

Sitting on the beach on a sunny summer day, we enjoy the steady advance and retreat of the waves. In the water, enthusiastic waders jump and shriek with pleasure when a wave hits them. But where do these waves come from? How are they formed and why do they break on the shore? In Waves, Fredric Raichlen traces the evolution of waves, from their generation in the deep ocean to their effects on the coast. He explains, in a way that is readily und...

Sitting on the beach on a sunny summer day, we enjoy the steady advance and retreat of the waves. In the water, enthusiastic waders jump and shriek with pleasure when a wave hits them. But where do these waves come from? How are they formed and why do they break on the shore? In Waves, Fredric Raichlen traces the evolution of waves, from their generation in the deep ocean to their effects on the coast. He explains, in a way that is readily und...