The Varieties of Leadership at Novarum Pharmaceuticals
Pernick, Robert / Kemske, Floyd Storytelling is a time-honored way of educating. Case studies attempt to engage students, but are
limited because they do not develop characters or settings. What is needed is a full-length novel
with complex, sympathetic characters and a story grounded in leadership and organizational
behavior theories. Novarum Pharmaceuticals is such a book.
Set in a large U.S. firm, it follows the struggles of an executive vice president trying to launc...