Make Products That Matter
Sharp, Chloe A hands-on guide for using research, experimentation and testing for new products, from idea through to post-launch.
You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in.
"Make Pr...