Suche einschränken:
Zur Kasse

332 Ergebnisse - Zeige 21 von 40.

Global Innovation Index 2021

Wipo
Global Innovation Index 2021
The Global Innovation Index 2021 takes the pulse of the most recent global innovation trends and ranks the innovation ecosystem performance of 132 economies, while highlighting innovation strengths and weaknesses and particular gaps in innovation metrics. In its new Global Innovation Tracker section, the report draws on a select set of indicators, including the effects on research and development expenditures or access to innovation finance, t...

CHF 106.00

Boosting Tourism Development through Intellectual Property

Wipo / World Tourism Organization
Boosting Tourism Development through Intellectual Property
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For...

CHF 54.90

En buena compañía

Wipo
En buena compañía
La franquicia es uno de los medios más rápidos y populares para la expansión de las empresas. La concesión de licencias de derechos de propiedad intelectual es un pilar fundamental de las franquicias. En esta guía práctica para empresarios llena de ejemplos y consejos se describen someramente los diferentes tipos de franquicias y se presenta el proceso franquicia, mostrando las cuestiones claves que deben tenerse en cuenta en cada fase.

CHF 46.90

Enterprising Ideas

Wipo
Enterprising Ideas
This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small businesses can use IP to remain competitive and manage risks. Written for startups bringing an innovative technology-based solution to market, the guide will be useful to any entrepreneur wanting to get to grips with the IP system.

CHF 46.90

Looking Good

Wipo
Looking Good
Attractive designs are a key factor in determining the success of products in the market. Industrial design rights protect the ornamental or aesthetic appearance of a product and help companies differentiate their products from those of their competitors and enhance their brand image. This publication explains what industrial designs are and introduces the main issues in industrial design protection, to help businesses make informed decisions ...

CHF 42.90

WIPO Technology Trends 2021 - Assistive technology

Wipo
WIPO Technology Trends 2021 - Assistive technology
This groundbreaking report looks at patenting and technology trends in innovation in assistive technology. It identifies the prominent technologies, top players and markets for patent protection across seven domains - mobility, cognition, communication, hearing, the built environment, self-care and vision. Using a scale of technology readiness, it reveals which of the identified assistive products filed for patent protection are closest to com...

CHF 71.00

World Intellectual Property Indicators 2020

Wipo
World Intellectual Property Indicators 2020
This authoritative report analyzes IP activity around the globe. Drawing on 2019 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The report also draws on survey data and industry sources to give a picture of activity in the publishing industry.

CHF 67.00

Intellectual Property and Folk, Arts and Cultural Festiva...

Intellectual Property and Folk, Arts and Cultural Festivals (Chinese edition)
This Guide provides general information about IP and cultural interests. It identifies the main IP challenges faced by festival organizers and outlines some practical elements of an effective IP management strategy, following a step-by-step approach.

Promoting Access to Medical Technologies and Innovation: ...

Wto, World Trade Organization / (Who), World Health Organization / (Wipo), World Intellectual Property Orga
Promoting Access to Medical Technologies and Innovation: Intersections Between Public Health, Intellectual Property and Trade
International cooperation on public health is inherently multi-dimensional, with a focus on building effective health systems. Towards this goal, the World Health Organization (WHO), the World Intellectual Property Organization (WIPO) and the World Trade Organization (WTO) have been working closely together, along with other international partners, for almost two decades to support global endeavours to improve health outcomes. As part of their...

CHF 79.00

Intellectual Property and Folk, Arts and Cultural Festiva...

Intellectual Property and Folk, Arts and Cultural Festivals (Russian edition)
This Guide provides general information about IP and cultural interests. It identifies the main IP challenges faced by festival organizers and outlines some practical elements of an effective IP management strategy, following a step-by-step approach.

CHF 42.90

La propiedad intelectual y los festivales folclóricos, ar...

La propiedad intelectual y los festivales folclóricos, artísticos y culturales
En esta guía se brinda información de carácter general sobre la PI y los intereses culturales. Se identifican los principales desafíos relacionados con la propiedad intelectual que enfrentan los organizadores de festivales, y se esbozan, mediante un enfoque gradual, algunos elementos prácticos de una estrategia eficaz de gestión de la PI

CHF 43.50

Créer une marque - initiation aux marques pour les petite...

Créer une marque - initiation aux marques pour les petites et moyennes entreprises
Les marques constituent un atout majeur pour les entreprises. Ce guide pratique indique comment les petites et moyennes entreprises peuvent utiliser les marques à des fins stratégiques pour développer leur image de marque et comment elles peuvent les protéger.

CHF 45.90

La beauté est dans la forme

La beauté est dans la forme
Le présent guide est le deuxième d'une série ayant pour thème "La propriété intellectuelle au service des entreprises". Il est consacré aux dessins et modèles industriels, qui constituent un facteur déterminant dans le succès des produits sur le marché.

CHF 40.90

In Good Company

In Good Company
At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.

CHF 45.90