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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

El descenso a los infiernos de la droga, narrado en primera persona. Es el diario real de una adolescente de 15 anos que se introduce en el mundo de las drogas. Sin sentimientos de culpa nos narra el abismo de degradación al que llega la protagonista. Ni la deseperación de sus padres, ni la intervención de los médicos dejaron que esta adolescente pudiera vivir una vida normal. Una historia autentica y conmovedora, que sigue siendo actual.

The only piece of architectural writing that will be classed among the essential literature of the 20th century.

Hernan Cortes's Cartas de Relacion, written over a seven-year period to Charles V of Spain, provide an extraordinary narrative account of the conquest of Mexico from the founding of the coastal town of Veracruz until Cortes's journey to Honduras in 1525.

100 compositions, progressively graded for grades 1 through 4, ranging from the works of the great masters to the folk tunes and dances from many countries.

A treasury of quotations that can be used in your business and personal life. Some of the quotations are from famous people and some by not-so famous people coupled with the words & wisdom of Dale Carnegie himself.

Why is it that men, and not women, have always had power, wealth, and fame? Woolf cites the two keys to freedom: fixed income and one's own room. "A Room of One's Own" is an extended essay by Virginia Woolf. The essay was based on a series of lectures she delivered at Newnham College and Girton College, two women's colleges at Cambridge University. While this extended essay in fact employs a fictional narrator and narrative to explore women bo...

Warfighting... is like a primer... the feints, flanks, attacks all apply in other walks of life."--F. Lee Bailey, attorney.

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Designed by Wernher von Braun and Arthur Rudolph at NASA's Marshall Space Flight Center, the Saturn V rocket represents the pinnacle of 20th Century technological achievement. The only launch vehicle in history to transport astronauts beyond Low Earth Orbit, the Saturn V delivered 24 men to the moon. To this day it holds records as the tallest (363 feet), heaviest (nearly 7 million lbs.) and most powerful (over 7.6 million pounds-force of thru...

The standard work in the fundamental principles of quantum mechanics, indispensable both to the advanced student and to the mature research worker, who will always find it a fresh source of knowledge and stimulation." --Nature "This is the classic text on quantum mechanics. No graduate student of quantum theory should leave it unread"--W.C Schieve, University of Texas

Strong's dictionary of Biblical Hebrew and Biblical Aramaic, like his concordance and dictionary of Biblical Greek, is a classic reference work for biblical studies and is accessible to the layperson. Each word in Biblical Hebrew and Biblical Aramaic is numbered, presented in Hebrew script and in transliteration and is accompanied by a pronunciation guide. Each word is defined, and the translation(s) of that word in the Authorized English Vers...

HERE is a book of which it can truly be said that the cost of not reading it may be beyond your means. All you have to ask yourself to decide that point in advance is whether you are satisfied with your investment record, or whether you recall with a shudder the times you have bought securities near the highs of their cyclical price ranges, or sold some near the lows. Formula plans are to investor's emotions what governors are to engines devic...

El Arte de Hablar en Publico, esta basado en la experiencia de mas de setenta años del Curso de Relaciones Humanas de Dale Carnegie, con el fin de descartar lo trivial e ir directamente al centro del proceso de la comunicación, autententica y reveladora expresion de la personalidad. Cuando no somos aptos para decir claramente lo que queremos decir, a causa del nerviosismo, la timidez o los nebulosos procesos del pensamiento, nuestra personalid...

American icon BENJAMIN FRANKLIN, born in Massachusetts to a British immigrant father and colonial mother, published the famous Poor Richards Almanack, helped found the University of Pennsylvania, and was the first Postmaster General of the United States. His likeness adorns, among other things, the United States hundred-dollar bill. Benjamin Franklin was as wildly intriguing a personality as his legend suggest, and as you've always heard, as h...

American icon BENJAMIN FRANKLIN, born in Massachusetts to a British immigrant father and colonial mother, published the famous Poor Richards Almanack, helped found the University of Pennsylvania, and was the first Postmaster General of the United States. His likeness adorns, among other things, the United States hundred-dollar bill. Benjamin Franklin was as wildly intriguing a personality as his legend suggest, and as you've always heard, as h...

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Vous êtes prospère dans la mesure où vous réussissez à acquérir la tranquillité d'esprit, la santé et l'abondance dans votre existence. Pour ce faire, Catherine Ponder nous explique clairement le pouvoir de la pensée prospère dont découle la réalisation de tous nos rêves, qu'ils soient d'ordre physique, spirituel, émotionnel ou financier.

The Master Cleanser: Original Edition. The Master Cleanser diet otherwise known as the lemonade diet, it's the easiest, most delicious, effective cleansing and weight loss diet available. You can feel good and get rid of what ails you. This diet has been used for every health problem with great success.

Professional Gunsmithing: A Textbook On The Repair And Alteration Of Firearms. With Detailed Notes And Suggestions Relative To The Equipment And Operation Of A Commercial Gunshop. Howe's book is intended as an inspirational source as well as a technical guide to the student who is anxious to study gunsmithing but has been led to believe it is a craft that can only be mastered by old world teaching methods. Howe's work remains a valuable teachi...