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Examines the advertising process from within the agency. The author shows how advertising has become the idiom for the enterprise culture as the old suspicions against the industry have disappeared.

Focusing attention on the political ideas that were influential on as well as those that were central to the civil rights movement, this original study examines not only written texts but also oral history interviews to reveal a rich tradition of personal as well as political freedom that emerged from the movement. Making extensive use of interviews with movement participants to discover the language of freedom at the grass-roots level, King m...

Essential characteristics of women's decision-making have long been ignored or, if considered at all, have been viewed in relationship to male-based factors. Veeder, drawing on experiences of Irish women, establishes that women making important choices do so differently than men. The women, ranging in age from as young as thirteen to over sixty-five, were divided into three age groupings, thereby offering insights into variables over much of t...

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Why do colleges have intercollegiate athletics? Why should colleges keep them? Determining the values that are intrinsic to sport, this collection of essays explores how these values fit with the essential goals of universities. It also looks at the peculiar features of revenue-producing sports and asks whether these change the nature of sport.

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A comprehensive materials dictionary. It features 10, 000 authoritative entries, covering materials, processes, and concepts related to ferrous and nonferrous metals, plastics, ceramics, composites, and adhesives. The terms and definitions are supplemented by approximately 700 figures and more than 150 tables.

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Japanese direct investment in the United States increased $100 billion during the late 1980s. By 1992, 400, 000 Americans were employed in 2600 companies. This book, the first full-length study of Japan's U.S. business presence, describes the performance of Japanese companies and their approach to managing Americans. With a few exceptions, Japanese investment is unprofitable. Moreover, part of the blame for failure can be attributed to poor ma...

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Lawyers everywhere, but especially those within the European Community, are becoming increasingly aware of the need for an understanding of each other's legal systems. This is particularly true of commercial law, of which the law of contract is the foundation. Written primarily for lawyers and law students in the Common law world, this book explains the principles of the French law of contract and compares them with those of other European leg...

The transformation of people into animals, plants, and stones is one of the most common and characteristic themes of Greek mythology, embodying as well some of the most mysterious and fantastic episodes in a mythology that is sometimes considered to be relatively realistic and lacking in fantasy. This book, the first study of these myths in English, analyzes the various ways in which they imagine and explore the experience of changing one's fo...