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Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to ...

The most complete record of the literary achievement of black American women, this bibliography documents the works of and works about 900 writers from Theresa Williams Abram to Sister Zubena. Chronologically spanning the output from Lucy Terry's poem of 1746 to best sellers and obscure publications of 1991, it includes such stellar figures as Phillis Wheatley, Frances E. W. Harper, Jessie Redmon Fauset, Zora Neale Hurston, Gwendolyn Brooks, L...

Centres on home ownership and control in Canada, Great Britain, Russia and the United States. The contributors aim to draw a cross-national and interdisciplinary, informed picture of basic issues and values, current trends and different policy approaches tested in recent years.

This carto-bibliography is designed as a finding aid to the American Civil War's journalistic cartography. It lists all known war maps published in 18 daily newspapers, grouped and listed chronologically under each newspaper. There is also a geographic, subject and personal name index.

This new short anthology rounds out Ronald Reagan's rhetorical persona and fills a major gap in the literature about the man by offering an unbiased and a multi-dimensional picture of his public speeches during all phases of his political life. The 51 speech texts are arranged, with short introductions, into six topical chapters covering his Hollywood years, his eight years as governor of California, his presidential campaigns of 1976 and 1980...

This work, set in the context of the growing Asian American population and its associated mental health needs, offers resource/training guidance for psychotherapists who intend to practice with minority communities. It deals with cultural factors that pose obstacles to western psychotherapy.

A white shape silhouetted against a blue background changes on every page. Is it a squirrel, a tree, a birthday cake, or just spilt milk? The simple words and images along with a surprise ending keep young children guessing while encouraging imaginative thinking. Two-color illustrations.

Argues that companies of the 1990s will derive their real competitive advantage from labour-management co-operation, central to which is the grievance process. The book offers over 40 practical propositions which consider the determinants of forward-looking grievance resolution.

These essays explore ways in which single women can live more fully in a society that places such emphasis on marriage and narrowly defines family as spouse and children. Many of the contributors, ranging in age from 20 to 70, attained significant literary and professional achievements.

Shlapentokh collects essay snapshots of events in the Soviet empire that detail the progress of perestroika and glasnost. The essays and the accompanying narrative form a political diary, reflecting not only the facts of history, but also the author's perspective as a Soviet/Western observer.

In this book, the author aims to accomplish two major goals - to provide an analytical, blow-by-blow account of the collapse of the Soviet Union under Mikhail Gorbachev's leadership, and to explore the legacy left by the experiment in communism by the Soviet Union.

Unmittelbar nach dem Ende des Ost-West-Konfliktes schienen für eine kurze Zeit die Hoffnungen vieler Menschen sich erfüllen zu können. An die Stelle von Optimismus ist jedoch der Abschied von jeder Ordnung getreten, es herrscht allenthalben Chaos, Ratlosigkeit. Mit dem Wegfall ihres Hauptgegners scheint die moderne westliche Wirtschaftsgesellschaft auch ihrer Koordinaten verlustig gegangen zu sein. Ist dies Anlaß zu Pessimismus und Resignation...

Gedichte und Gedichtfragmente 1940-1956

Gedichte und Gedichtfragmente 1928-1939

Here, Routledge explores how the population living and working on the land is able to form effective resistance movements and to struggle against dislocation and cultural destruction. The movements he cites are Baliapal - resisting a missile, and Chipko - resisting a programme of deforestation.

A fresh retelling by Byron Barton of the well-loved story of the little red hen who grows grain, threshes wheat, and feeds her chicks--all by herself, without any help from her lazy friends.Mr. Barton's simple words, bold images, and imaginative use of color have made his many picture book perennial favorites with young children.

When it's 9 p.m. in New York, it's 2 a.m. in London, England, noon in Sydney, Australia, and many different times everywhere in between. All at the same moment, people in different lands are performing their every day and every night activities. An introduction to the concept of time and time zones. Full color.

Moving is not easy.Rosie is the meanest cow in the world -- and Marvin's best friend. When his family moves to a new farm, Marvin is sad and lonely . . . until he finds Rosie again. But now she's making a lot of trouble for everyone. Will she and Marvin ever adjust to the changes of a new life in a new place?