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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading ro...

In this volume, Ann Leiberman and Lynne Miller enlist a group of contributors to offer the best of what is known and practiced about professional development in schools. Topics include the use of data to improve practice and educational standards, and school/university partnerships.

Keine Beschreibung.

Kompakter geht es kaum: der bekannte Autor hat das aktuelle Wissen der Physiologie maximal komprimiert. Die wesentlichen Fakten sind klar und einprägsam in farbigen Graphiken, Tabellen und Übersichten zusammengestellt. Es müssen keine längeren Textpassagen bewältigt werden und so eignet sich das Taschenbuch gleichermaßen zum effektiven Rekapitulieren vor der Prüfung wie zum schnellen Nachschlagen wichtiger klinischer Werte und Daten.

Teo van der Weele has spent many years counselling and working with the victims of sexual abuse. He is critical of current counselling techniques, believing that sometimes the process of uncovering a painful past can be more destructive than the memories themselves. He is also concerned about the underrecognised danger of counsellor-induced 'false memories' and suggests ways to avoid this trap.

This book describes the basis, application, and interpretation of statistics, and presents a wide range of univariate and multivariate statistical methodology. The Second Edition retains the unique feature of being written from the users' perspective, it connects statistical models and methods to investigative questions and background information, and connects statistical results with interpretations in plain English. In keeping with this appr...

An ideal text for students taking a course in landscape ecology. The book has been written by very well-known practitioners and pioneers in the new field of ecological analysis. Landscape ecology has emerged during the past two decades as a new and exciting level of ecological study. Environmental problems such as global climate change, land use change, habitat fragmentation and loss of biodiversity have required ecologists to expand their tra...

The national preoccupation with efforts to 'reinvent' government, and to privatize service delivery must be implemented in the 'real world' environment of local government, where the application of a market approach carries both promises and risks. In Indianapolis, Mayor Stephen Goldsmith spent his two terms as chief executive creating an urban laboratory for programs designed to bring market efficiencies to municipal government- to make gover...

Viktor Frankl's Contribution to Spirituality and Aging represents varying professional perspectives on the application of Frankl's logotherapy for ministry with older adults. the chapter authors represent diverse professional backgrounds in medicine, pastoral theology, the behavioral sciences, and pastoral ministry. They address issues such as death and dying, dementia and depression, and the spiritual meaning of aging, as well as Dr. Frankl's...

-- Gerald Bruns's ground-breaking analysis compares two contrasting functions of language: the hermetic, where language is self-contained and self-referencing, and the Orphic, which originates from a belief in the mythical unity of word and being. Bruns lucidly depicts the distinctions and convergences between these two lines of thought by examining the works of Mallarme, Flaubert, Joyce, Beckett, and others.

Since the rise of modern industrial society, work has come to pervade and rule the lives of men and women. Although there have been many popular books and church documents on on the Christian understanding of work, this is the first scholarly effort to articulate a developed Protestant theology of work. In Work in the Spirit, Miroslav Volf interprets work from a new perspective - in terms of the doctrine of the Holy Spirit. He exhaustively exp...

This volume, which originally appeared as a special issue of TDR/The Drama Review, looks at puppets, masks, and other performing objects from a broad range of perspectives.

The perfect guide to signing for everyone! Never before has learning to sign been so simple and so much fun! Whether you are a teacher or a parent, this lively self-guided book of American Sign Language (ASL) will quickly become your kids' new favorite teacher! Learn to Sign the Fun Way goes beyond the manual alphabet and teaches the beautiful language of sign-the United States' fourth most pervasive language-in a simple, interactive format. S...

Bestände beeinträchtigen die Kapitalbindung und die logistische Leistung eines Unternehmens. Um Verbesserungen in der Bestandssenkung zu erreichen, müssen organisatorische und prozessuale Größen, die zur Entstehung von Beständen geführt haben, entsprechend berücksichtigt werden. Achim Reinhold entwickelt ein Modell des Bestandscontrolling, das die Beherrschung und nachhaltige Senkung von Beständen in sämtlichen Bereichen der logistischen Ket...

Mit der immer intensiveren Nutzung von Computern in immer mehr Lebensbereichen wächst das Bedürfnis nach einem tieferen Verständnis der Rechentechnik und ihrer gegenwärtigen und zukünftigen Möglichkeiten. Hardwin Jungclaussen gibt plausible, zum Teil ungewöhnliche Anworten auf folgende Fragen: · Was ist Informatik? · Was ist Information? · Wie arbeitet ein Computer? · Welche Beziehungen bestehen zwischen Hardware und Sprache? · Wo liegen die...

Durch die permanente Zunahme von Komplexität, Dynamik und Unsicherheit in den Rahmenbedingungen vollziehen sich im Bankbereich tiefgreifende Veränderungen. Diese Entwicklung stellt hohe Anforderungen an die Reaktions- und Anpassungsfähigkeit von Banken. Marius Dannenberg analysiert, welche strategischen Managementansätze geeignet sind, die tiefgreifenden Veränderungen im Kreditgewerbe zu bewältigen. Er zeigt den aktuellen Stand des Wissens zu...