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Renowned marketing expert Alan Andreasen offers an accessible, easy-to-use guide for those who want to use marketing research to make their organizations more effective but think they can't afford it. Marketing Research That Won't Break the Bank provides sound, practical advice on how to make the most of a small budget-- such as the kind small businesses and nonprofits so often face-- and make marketing research a viable option. It offers mana...

Environmental Finance provides a thorough, objective discussion of the environmental risk issues facing financial institutions and how to effectively manage both the challenges and opportunities they present. A very current, informative and comprehensive reference." -James R. Evans, Manager, Environmental Risk Management RBC Financial Group Today, environmentally irresponsible companies run the risk of hurting their bottom line as well as the...

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Organized topically rather than theoretically, this well-rounded and thorough collection brings together some of the top scholars in the field, providing a readable text for introductory comparative education students.

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This is a balanced book of humor and knowledge, with heartwarming poems that the entire family can enjoy. Feel the energy and the thunder of the inspirational quotes as they guide readers through life's journey.

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bbWhat role might the New Testament have played in the cultural history of anti-Semitism that culminated in the Holocaust? And how has the Holocaust in turn affected the way we read-or should read-the founding text of Christianity? Although the philosophical, ethical, and theological implications of the Holocaust have received much attention in recent years, its implications for our practices of biblical interpretation have gone largely unexpl...

Examining foreign direct investment (FDI) in China, with the emphasis on the 'where to locate' question, this work uses Japanese FDI as a case study to elucidate the key locational determinants and characteristics.

Dickens was known for his imagination and fiery social protest. This book shows how Dickens used the fairy tale to express his political and social views, and helped establish it as an important literary genre for the Victorian public.

Covering major standards and relevant design issues, this book explains how to specify, install, and test a modern reliable structured cabling system and analyzes the terminology and physics behind the standards. The author empowers the reader with the skills required to read and understand standards and address problems raised by the need to design, procure, install, and test a modern cabling system, using both copper and optical fiber cable ...

This comprehensive up-to-date reference book details new tools for reducing energy costs in buildings, developing distributed generation strategies, and employing the latest security measures for any type of facility. More than 100 authorities have contributed to this work. Topics include: how integrated combined heat and power systems for buildings are being utilized, high performance buildings for sustainable design, new tools for federal en...

Describes an analysisi of strategies for the United Kingdom's Ministry of Defense to take in acquiring the TYpe 45, a new generation destroyer that will become a main component kof the Royal Navy's surface fleet.

The First World War changed the face of Europe - two empires (the Austro-Hungarian Empire and the Ottoman Empire) collapsed in its wake and as a result many of the boundaries of Europe were redrawn and new states were created. The origins of many of the international crises in the late twentieth century can be traced back to decisions taken in these critical years, Yugoslavia being the most obvious example. An understanding of the peace settle...

From the Pyramids at Giza to the Hanging Gardens of Babylon, and the Mausoleum at Halicarnassus, the seven wonders of the ancient world have posed one of the greatest riddles over the centuries. This text probes into many related questions.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

The past fifteen years have seen renewed interest in the civil rights movement. Television documentaries, films and books have brought the struggles into our homes and classrooms once again. New evidence in older criminal cases demands that the judicial system reconsider the accuracy of investigations and legal decisions. Racial profiling, affirmative action, voting districting, and school voucher programs keep civil rights on the front burner...

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