Action Theory and Communication Research
Renckstorf, Karsten / Schaap, Gabi / Rosenbaum, Judith E. / Mcquail, Denis The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms.
The social action appro...