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Auswirkungen des Semantic Webs auf das Marketing

Werres, Thomas
Auswirkungen des Semantic Webs auf das Marketing
Das Semantic Web (WWW-Diktion "Web 3.0") wird in naher Zukunft die Kommunikation zwischen Computern und Menschen durch eine erheblich erweiterte digitale Kodierung von Webinhalten verbessern. Personen und ihre Beziehungen zu Objekten werden durch ein virtuelles "semantisches Netz" miteinander verbunden und bilden einen Kontext. Dem Marketing eröffnet sich durch das Wissen über den Kontext der Rezipienten das Potential, ihn aus der Masse der an...

CHF 89.00

Effective Apology

Kador, John
Effective Apology
There's nothing easy about apology. The news is filled with examples of leaders apologizing, needing to apologize, or failing miserably at the attempt. And certainly we all have occasion to apologize ourselves maybe more often than we realize. But we don't need more apologies, says John Kador we need better ones. Too many people just go through the motions, missing out on the power of apology to restore strained relationships, create possibili...

CHF 25.90

Make Their Day!

Ventrice, Cindy
Make Their Day!
Companies spend billions on recognition programs by one estimate, $27 billion on noncash incentives in a single year and yet last year 65 percent of employees reported they felt unrecognized. How is it that we are spending so much and achieving so little? Cindy Ventrice says it's because few organizations understand what makes an employee feel truly recognized.Awards, perks, and privileges don't really motivate people don't knock themselves ou...

CHF 32.50

Making the Good Life Last

Schuler, Michael
Making the Good Life Last
In our materialist culture, the idea of "the good life"-fancy cars, designer clothes, once-in-a-lifetime vacations-leaves even those few who can afford it feeling anxious, empty, and dissatisfied. Michael Schuler deconstructs the assumption that consumption and constant stimulation equal happiness. He shows how, by applying the principles of sustainability to our personal lives, we can discover treasures of perennial value: a beautiful and hea...

CHF 22.50

The Origin & Decline of Female Body Building

Everts, Kellie
The Origin & Decline of Female Body Building
Kellie Everts brought forth Female Bodybuilding by taking the idea to the mainstream media, where it entered into our culture permanently, women will never be the same. Kellie Everts was honored in 2007 as The Progenitor of Female Body Building, the one who got Modern Competitive Female Body Building started, by the World Body Building Guild, (founded by Dan Lurie.)

CHF 39.90

Ruby Unscripted

Coloma, Cindy Martinusen
Ruby Unscripted
Sometimes the best moments in a girl's life are the unscripted ones. Ruby Madden moves to an affluent town in Marin County, California, believing her dreams are coming true, but her hometown life is drawing her back. Her not-so-secret crush finally likes her. Her older brother decides to stay behind with their newly remarried father. And her best friend gets a boyfriend who's all wrong for her. And Ruby's new life isn't as easy as she envisi...

CHF 17.50

Men on Iron Ponies

Morton, Matthew Darlington
Men on Iron Ponies
Morton focuses on the conversion from the horse to the machine in the U.S. Armys ground reconnaissance operations. Beginning with WWI, he explains the Cavalrys contribution to reconnaissance and the ways in which new technologies threatened to make the branch obsolete. Morton traces the debate and experiments up through WWII when, despite a few successful missions, the Cavalry ultimately concluded that the horse had no place in modern warfare.

CHF 46.90

Deep Justice Journeys Leader's Guide

Powell, Kara / Griffin, Brad M.
Deep Justice Journeys Leader's Guide
For justice work to make a real impact on students, leaders need to spend more time with their students before, during, and after their service. The lessons included in Deep Justice Journeys will help you prepare students for what to expect on their mission trip and service work and will allow them to reflect upon their experiences---ensuring justice work that changes students to change the world around them. Also included are ideas to help ge...

CHF 20.50

Fishing in Utopia

Brown, Andrew
Fishing in Utopia
From the 1960s to the 1980s, Sweden was an affluent, egalitarian country envied around the world. Refugees were welcomed, even misfit young Englishmen could find a place there. Andrew Brown spent part of his childhood in Sweden during the 1960s. In the 1970s he married a Swedish woman and worked in a timber mill raising their small son. Fishing became his passion and his escape. In the mid-1980s his marriage and the country fell apart. The Pri...

CHF 18.50

The Telling

Baker, Jo
The Telling
When Rachel sets off alone for her mother's isolated country house, she promises herself that the business of packing up and selling will only take a couple of weeks, and then she'll be home again, and back to normal. But from the moment she steps through the front door, Rachel feels that the house contains more than she had expected. A page-turning, spine-tingling novel about love and motherhood, and about loss and survival, that is also quit...

CHF 17.50

The Philosophy of Jonathan Edwards

Edwards, Jonathan / Townsend, Harvey G.
The Philosophy of Jonathan Edwards
Originally published posthumously in 1955, Harvey G. Townsend's Philosophy of Jonathan Edwards reprinted some of Edwards' most important early compositions on natural philosophy, "Of Being" and "The Mind, " and collected nearly two hundred "Miscellanies" entries, some of them published here for the first time. In his introduction, Townsend points to Edwards' "radical idealism" that derived from Christian Platonism and John Locke rather than Ge...

CHF 38.50

Curious George Pinata Party/Jorge el curioso y la pinata

Rey, H. A.
Curious George Pinata Party/Jorge el curioso y la pinata
At a birthday party, Curious George discovers how hard it is to hit a pinata without being able to see. He sets out on a trek around the city with the help of Charkie, the dog, to explore using his other senses. When he returns to the party, George applies his heightened senses to make a direct hit at the pinata! Activities include fun suggestions for exploring your senses and a five senses quiz.

CHF 8.90

ER Vets

Jackson, Donna M.
ER Vets
With dramatic full-color photos throughout, this title by an award-winning author brings to life the inner workings of an animal emergency room, profiling the important work ER veterinarians do behind closed doors. Full color.

CHF 13.50

Come Juneteenth

Rinaldi, Ann
Come Juneteenth
How could the state of Texas keep the news of the Emancipation Proclamation from reaching slaves? In this riveting historical drama, Rinaldi sheds light on the events that led to the creation of Juneteenth, a celebration of freedom that continues today.

CHF 12.50

Geometry and Phase Transitions in Colloids and Polymers

Kung, William
Geometry and Phase Transitions in Colloids and Polymers
This monograph represents an extension of the author's original PhD thesis and includes a more thorough discussion on the concepts and mathematics behind his research works on the foam model, as applied to studying issues of phase stability and elasticity for various non-closed packed structures found in fuzzy and colloidal crystals, as well as on a renormalization-group analysis regarding the critical behavior of loop polymers upon which topo...

CHF 125.00