Global Business, International Edition
Peng, Mike (University of Texas at Dallas) Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an inst...