Win Them Over
Mallach, Efrem G. / Chapple, Duncan WIN THEM OVER was the first guide to corporate programs for influencing consultants and analysts, in 1987. Now in its third edition, Dr Mallach's landmark book is a unique, step-by-step guide to what really works in building relationships with analysts, consultants and other influential advisors. This book is a practical guide that gives experienced relationship managers a solid methodology for optimizing effective communications. Win Them Ove...