This dissertation intends to investigate consumer behaviour with a special emphasis on the influence of sensory food attributes and consumers' preferences for these. It highlights the relevance of consumers' sensory perception and preferences for the research of food choices and indicates the need for a stronger integration of sensory analysis in food marketing research. This research concern is implemented by using the organic food market as ...
Brand Positioning in a Nutshell fills a surprising gap in the category of books on the subject of brand. Most books in the category are either very dense and academic or very light and superficial. And very few focus specifically on the discipline of brand positioning. This book is all about helping the reader to unlock the ideal positioning of their brand themselves. It has a very practical, accessible approach that quickly covers theory and ...
Rowdy was just a typical little rabbit until he jumped through a rainbow. It was funny when nature painted his white fur with its seven bright colors, but it wasn't funny when he misbehaved. He bothered all the other farm animals and caused problems for his mother. Find out what happened when he ran around the farm!
Drawing on in-depth ethnographic fieldwork, Wessendorf explores life in a super-diverse urban neighbourhood. The book presents a vivid account of the daily doings and social relations among the residents and how they pragmatically negotiate difference in their everyday lives.
Kurzinformation für Therapeuten:
Schizoide Persönlichkeitsstörung und sexueller Missbrauch werden durch spirituelle Psychotherapie mit Bewusstseinserweiterung und Maltherapie geheilt. Autobiografie
mit archetypischen Bildern und erklärenden Bewusstseinsmodellen. (Psychologie in Anwendung).
Klappentext: Begleiten Sie Lina Leben bei ihrer ganz persönlichen und zugleich so allgemein menschlichen Bewusstseinsentwicklung des Spirituellen Sterbens...
This book examines Anglo-Italian political and cultural relations and analyses the importance of religion in the British 'Orientalist' perception of Italy. It puts religion at the centre of a harsh political and cultural war, one that was fought on international, diplomatic, and domestic levels.
Changing business environments challenge established management ideas and practices. This volume draws on competence-based theory to identify and elaborate some important ways in which organizational competences are evolving - or should evolve - to respond to some fundamental forms of change in business environments. Part I of the volume examines some key elements of emerging business models and strategies, including the impacts of cloud compu...
A promising way to increase the strength of aluminum alloys is by grain refinement. Therefore the production of so-called ultra-fine grained (UFG) microstructures by severe plastic deformation (SPD) is a very interesting topic. One of the most common SPD processes is Equal Channel Angular Pressing (ECAP), which was compared to Confined Channel Die Pressing (CCDP) and cold rolling.In the focus of this work lays on the one hand the influence of ...
Die vorliegende Arbeit befasst sich mit der Reaktivität von Übergangsmetallpolyphosphiden, Realgar und Dimorphit gegenüber zweiwertigen Lanthanoidverbindungen. Eine intermolekulare P-P-Bindungsknüpfung konnte durch eine reduktive Dimerisierung von [Cp*Mo(CO)2P3] beobachtet werden. Die unterschiedlichen Phosphor/Molybdän-Verhältnisse der durch Reduktion von [CpMo(CO)2P]2 erhaltenen Produkte lassen auf eine teilweise Spaltung des Edukts während ...