Public Relations Science Management
Noure Elahi, Muhammad Hussein Forward: Public relations science is a strategic conversation. As you might imagine, it is an ephemeral and wide-ranging field, often misperceived, and because of the lack of message control inherent in public relations, it is difficult to master. Public relations science is even difficult to define. Is it spin or truth telling? Either way, the public relations function is prevalent and growing, the fragmentation of media and growth of multipl...