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Too Big to Ignore: The Business Case for Big Data

Simon, Phil / Dexter, Stephen
Too Big to Ignore: The Business Case for Big Data
Residents in Boston, Massachusetts, are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hu...

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