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Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your...

Patrick Picklebottom and the Penny Book is a fun, relatable story about a boy who finds his greatest adventures away from expensive hi-tech toys and devices, and within the pages of his latest book. >>>>- Unique storyline with memorable characters - Highlights the value of books and the importance and joy of reading - designed to be a favorite among elementary school teachers - Lyrically written with flawless meter - Beautifully painted, highl...

This new volume, Advances in Rice Science: Botany, Production, and Crop Improvement, provides a concise overview of rice, covering the background and importance of rice, origin, evolution, and domestication of rice, and the world rice production.

Get ahead of the curve--learn about big data on the blockchain Blockchain came to prominence as the disruptive technology that made cryptocurrencies work. Now, data pros are using blockchain technology for faster real-time analysis, better data security, and more accurate predictions. Blockchain Data Analytics For Dummies is your quick-start guide to harnessing the potential of blockchain. Inside this book, technologists, executives, and dat...

Band 6 der Dog Man-Reihe erscheint am 06.03.2020!

The demented romance between an elderly white woman and a British-Jamaican boy, comes to horrific climax as white supremacy and class conflict collide on the streets of London.

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Family time in the kitchen is special. Celebrate all the joyful moments in the kitchen with your little chef with this adorable keepsake cookbook!Learning to cook is sure to boost kids' confidence in the kitchen, but most importantly, it helps create special memories of your time together! Whether your little chef has never ventured into the kitchen or they're ready to have their own cooking show, these delightful and delicious recipes can be ...

This book provides the first overarching, empirically grounded, critical analysis of child trafficking as an idea, ordering principle, and artefact of politics. It examines (once) hegemonic anti-child trafficking discourse, policy and practice, and does so by placing secondary literature from around the world in conversation the author’s paradigmatic case study of the situation in southern Benin. It deconstructs the child trafficking paradigm,...

The book provides an overview of key issues in the debate concerning the emergence of active citizenship in Europe.The specific focus of enquiry is the promotion of patterns of civic and political engagement and civic and political participation by the EU and the relative responses drawn by organizations of the civil society operating at the supranational level and in Italy, Turkey and the UK. More specifically, it addresses key debates on the...

This book opens a window into how two ambitious countries – India and Brazil – are seeking to become knowledge powers in the 21st century. As the knowledge economy became the preferred way of conceptualising the economy and its future direction, in the more economically-advanced countries, our search for understanding also followed the same direction. This generated a body of work that has neglected countries that, like India and Brazil, are a...

This volume brings together a fascinating selection of studies exploring the soft power tools used by heirs to the throne in order to enhance the communication of monarchies with their audiences during the nineteenth-century. How we perceive royals and their dynasties today – as families, as celebrities, as charitable figureheads of society or as superfluous relics of a bygone age – has deep roots in the monarchical cultures of nineteenth-cent...

This book discusses the new challenges facing Business Schools around the world with potential scenarios that may be envisioned for 2030 and strategies for stakeholders. Based on documented descriptions of competitive dynamics in the ‘business’ of business schools in a variety of countries, the authors highlight the fact that the ‘industry’ of management education is going through major changes such as new governance and business models, merge...

This book takes a fresh approach to the puzzle of sub-Saharan Africa’s resource curse. Moving beyond current scholarship’s state-centric approach, it presents cutting-edge evidence gathered through interviews with mining company executives and industry representatives to demonstrate that firms are actively controlling the regulation of the gold mining sector. It shows how large mining firms with significant private authority in South Africa, G...

This book addresses the ongoing problem of HIV in black South African women as a health inequity. Importantly, it argues that this urgent problem of justice is changeable. Sprague uses the capabilities approach to bring a theory of health justice, together with multiple sources of evidence, to investigate the complex problem of HIV and accompanying poor health outcomes in black South African women. Motivated by a concern for application of kno...

This book examines C. S. Lewis’s writings about animals, and the theological bases of his opposition to vivisection and other cruelties. It argues Genesis is central to many of these ethical musings and the book’s organization reflects this. It treats in turn Lewis’s creative approaches to the Garden of Eden, humanity’s “dominion” over the earth, and the loss of paradise with all the catastrophic consequences for animals it presaged. The book ...

This book, which brings together scholars from the developed and developing world, explores one of the most salient features of contemporary international relations: South-South cooperation. It builds on existing empirical evidence and offers a comparative analytical framework to critically analyse the aid policies and programmes of ten rising donors from the global South. Amongst these are several BRICS (Brazil, India, China and South Africa)...

This book examines the ways in which fiction has addressed the continent since the Second World War. Drawing on novelists from Europe and elsewhere, the volume analyzes the literary response to seven dominant concerns (ideas of Europe, conflict, borders, empire, unification, migration, and marginalization), offering a ground-breaking study of how modern and contemporary writers have participated in the European debate. The sixteen essays view ...

This book explores, discusses, and assesses the actual and potential sense of subjectivation in a variety of contexts. In particular, it reflects the genealogies, connections, variations, and practical implications of various theories of subjectivity and subjection while providing an up-to-date and authoritative account of how to engage with the ‘subject’. Rather than addressing the ‘subject’ merely in theoretical terms, this book explores sub...

This book analyses the 1980s as a nuclear decade, focusing on British and United States fiction. Ranging across genres including literary fiction, science fiction, post-apocalyptic fiction, graphic novels, children’s and young adult literature, thrillers and horror, it shows how pressing nuclear issues were, particularly the possibility of nuclear war, were and how deeply they penetrated the culture. It is innovative for its discussion of a “n...