agIdeas 2012 International Research Conference: Design for Businessand Industry has received a substantial interest from a range ofresearchers and professionals coming from the USA, China, Australia, Iran, South Africa, Mexico, Denmark, Italy, UK, Germany and more.We have invited a panel of thirty independent and internationallyrecognised experts to help us review the submissions, and after arigorous peer review process, we have selected eleven papers, writtenby twenty-three authors and co-authors.The conference had a range of inspiring design scholars such as DrRobert Crocker, an Oxford-educated design and science historian andco-editor of a series of books on design and sustainability from theeminent British publishing house Routledge, and design professionalssuch as Russell Kennedy, the past President of the International Councilof Graphic Design Associations (Icograda). We were particularlypleased to hear about the latest findings from the research teamat Ehrenberg-Bass Institute for Marketing Science whose clientsinclude companies such as Coca-Cola, P&G, , Turner Broadcasting, Unilever, General Motors, Kraft, Nielsen, and Leo Burnett, and by theinternational interior design consultancy Geyer who works for clientssuch as Rio Tinto, BHP, Billiton, Melbourne Airport, ANZ, Deloitte, FujiXerox, and Vodafone