Key Selling Points:

Arguably the world's most well known architect, this is Piano's first book co-written with his son, and is intended for a general rather that specialist audience
A combination of literary travel log, father-son story, philosophical meditation on place, and work of contemporary architectural history, this book has multiple entry points for readers
Great gift book for fathers, son, architects, builders

TARGET READERSHIP

For readers of The Lonely City by Olivia Laing, A Field Guide to Getting Lost by Rebecca Solnit, Renzo Piano: The Art of Making Buildings by John Tusi, The Secret Lives of Colors by Kassia St. Clair
For readers interesting in the politics and sociology of urban spaces, the life of cities, gentrification, and the relationship between architecture, urban development, and communities. For readers of The Death and Life of Great American Cities by Jane Jacobs, the works of Rem Koolhass